Pick a segment, personalize a Meta-approved template with each record's data, schedule the send. Then watch delivered, read and replied tick up in real time.
See how selling worksThe WhatsApp Agent greets new leads, answers from your own data and books the visit — then hands the conversation to your team when it matters.
See the agent in actionEvery WhatsApp conversation in one place: assign owners, filter, drop internal notes — with the customer's record right beside the chat.
See how support worksCollections for properties, tenants, students, patients — whatever you run. Custom fields, views, files. One collection per need, not one per vendor.
See how organizing worksMarlin is the AI assistant inside your workspace: it queries your data, creates records and preps sends from a chat. No filters, no exports, no copy-paste.
Meet the two agentsCapture visitors into WhatsApp with the embeddable widget, and wire BlueMarlin into the tools you already use with the REST API and webhooks.
Explore the API docsBlueMarlin is the WhatsApp workspace with a flexible CRM and two AI agents. No markups, no contracts.
Most small businesses sell and support their customers on WhatsApp — and manage that relationship from a shared phone and a spreadsheet. Existing platforms give you an inbox and campaigns, but their CRM stops at labels and their AI is an expensive, generic add-on.
BlueMarlin wraps WhatsApp in a complete workspace: your team's inbox, your campaigns, and your business data modeled your way. On top, two AI agents: one that answers your customers adapting to each audience, and one — Marlin — that helps you run the business by chat.
Bulk sends with Meta-approved templates, personalized with each record's data. Schedule the send and watch real metrics: delivered, read, replied. And capture new leads straight from your website into WhatsApp.
Campaigns · Templates · Lead-capture widget · Real delivery metrics
Your team's inbox with assignment and internal notes — and the WhatsApp Agent answering first. It tells a lead from a VIP from a tenant, and hands the conversation to a person when it matters.
Team inbox · WhatsApp Agent · Audiences · Assignment & notes
Demo: a lead asks about a flat on WhatsApp, the Agent replies with price and available slots, and the viewing gets booked.
Collections that mold to your domain — properties, tenants, students, patients — with custom fields, views and files. And Marlin on top, your AI assistant, doing by chat what used to be filters, exports and copy-paste.
Collections · Custom fields · Views · Files & notes · Marlin, your AI assistant
One collection per need, not one per vendor.
One answers your customers, adapting to each audience. The other — Marlin — runs your business by chat. They aren't add-ons: they are sewn into the workspace.
Talks to your customers
Replies on your behalf with the data and tone you decide. Each audience defines what it can read, what it can do, and when the conversation goes to your team.
A lead never sees what a VIP sees. And nobody sees another customer's data.
Works for your team
Your BlueMarlin's operations assistant. You talk to it like a teammate and it executes: queries data, creates records, prepares sends, sets up campaigns.
Marlin doesn't reply. Marlin does.
You save what others hide. Pay your plan, top up a wallet charged at the exact rate Meta charges us — visible in the app. From €49/month.
| At 10,000 messages/month |  BlueMarlin | Typical platform |
|---|---|---|
| Monthly plan | From €49/month | From €99/month* |
| Markup on Meta's messages | 0% | Up to 20–30%* |
| WhatsApp cost at 10,000 messages/month | Meta's exact rate | Meta's rate + markup* |
| AI | Two agents sewn into the product | Generic add-on, sold apart* |
| Lock-in | No contracts | Depends on the plan* |
| If you leave | Export everything via API. The data is yours | Depends on the vendor* |
* Illustrative market figures, pending verification against current public pricing. BlueMarlin's numbers are real commitments: 0% markup, a wallet at Meta's exact cost, and an orderly way out with your data.
The workspace molds to your business. Three examples of how it fits the sectors where it helps most.
12 agents, 800 properties, 3,000 leads. The WhatsApp Agent filters price and location questions and books viewings. The director asks Marlin “what viewings do I have this week” and gets the list.
~23 more viewings a month with the same team
600 active students and 200 parents on WhatsApp. Campaigns by level and by group, AI answering schedule and enrollment questions, and Marlin handling payments: “create a September payment for the B2 students”.
0 hours on Sundays and 100% of reminders delivered
1,200 active patients. The WhatsApp Agent confirms appointments and forwards queries to the team when needed, GDPR-compliant. Marlin lists the patients who cancelled and never rebooked.
30% fewer no-shows front desk focused on the clinic
The doubts we hear before people start. If you have another one, message us on WhatsApp — it's kind of our thing.
Your inbox, your campaigns and your business data — where your customers already talk.
