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WhatsApp for Real Estate. Every buyer answered in a minute.

Sofía, the AI, answers buyers day and night in their language, and passes the serious ones to the right agent.

Try it as a buyer Start free

Live demo

Try it: write to Alba Homes.

You’re looking for a home. Write in any language; on the right, what the agency sees.

Alba Homes

online

Today

This business uses a secure service from Meta to manage this chat.

What the business sees

Alba Homes · BlueMarlin workspace

Live

Calendar

Tomorrow

  • 10:00 Golf Valley Townhouse Anna Lindqvist Confirmed
  • 16:30 Chamberí Loft James Whitfield Awaiting reply

Monday 26 October

  • 11:30 Cathedral Penthouse Claire Dubois Confirmed

Tuesday 27 October

  • 13:00 Puente Romano Garden Apartment Henrik Madsen Confirmed

Client card

Name
Looking in
Budget
Bedrooms
Must-haves
Timeline

The agent fills this in as you chat. Nobody types it.

What the agent did

Bookings, reminders and campaigns show up here as they happen.

What Sofía does for Alba Homes, day and night.

Anders wrote at 10:40 p.m. By 10:42 he had a viewing, and Marta knew.

Almost half of online property enquiries never get a reply at all (47%, Mike DelPrete, 2024).

  1. 10:40 p.m. Monday

    Anders, a Swedish buyer, asks if Villa Los Naranjos is still for sale. He found it on Idealista.

  2. 10:41 p.m. Monday

    Sofía answers in English, asks two questions and books Thursday 10:00 with Marta, who lists the villa.

  3. 10:42 p.m. Monday

    Marta’s phone buzzes: “New buyer for you: Anders Nilsson, cash, viewing Thursday.”

  4. 10:00 a.m. Wednesday

    The reminder goes out with Confirm, Cancel and Change time. Anders taps Confirm over breakfast.

  5. 11:15 a.m. Thursday

    On her way to the car, Marta tells Sofía how it went. Anders’ card is up to date before she drives off.

Buyers

Every buyer answered, passed on and followed up.

WhatsApp

One number for the agency. Sofía answers; a person steps in.

  • Sofía, the AI, answers every chat on the agency’s number, day and night, from your listings and in the buyer’s language.
  • Javier takes over any chat from the app or from the office phone, and Sofía steps back at once.
The agency’s WhatsApp: chats that need attention with who has each, and Anders’ chat with Javier’s note to Marta.
The agent’s WhatsApp

A serious buyer? The agent knows in a minute.

  • Sofía, the AI, saw Anders ask for Villa Los Naranjos, buying with cash, and gave him to Marta, who lists it.
  • Marta got it on her phone at 10:42 p.m., with his number and what he’s after, and called him at nine.

Alba Homes

business account

Today
Calendar

The viewing lands in Marta’s calendar. Reminded the day before.

  • Anders tapped Thursday 10:00. It sits in Marta’s violet, dashed until he confirms.
  • Sofía, the AI, sends the reminder the day before. One tap on Confirm and the dashes go.
Viewings for the week of October 19, one colour per agent; Anders Nilsson on Thursday at 10:00 with Marta, still dashed.
Your assistant

Tell Sofía how the viewing went. The card writes itself.

  • Marta left a voice note on her way to the car: they loved the garden, need a fourth bedroom, cash.
  • Sofía, the AI, wrote it on Anders’ card, marked the viewing “liked it” and set Marta a task for Monday.

BlueMarlin

your assistant

Today
Today

A house comes in. By morning, the buyers it fits are on Marta’s list.

  • Sofía, the AI, matched the new villa in Elviria with Erik, and the price drop in Sierra Blanca with Ingrid, and wrote each message.
  • Marta sent them at nine with one tap. Erik answered he’s stopped looking, and his search was switched off.
Marta’s Today: a price drop for Ingrid Svensson and new matches for Hannah Schmidt and Erik Andersson, each with its message written and a Send button.

Alba Homes

business account

Today

Your listings and your buyers. In one place.

Your listings on a map, like Idealista.

Javier keeps every villa on the map with its price on the pin. The photo is one click away.

Alba Homes’ properties: a list with photos and prices, a map of Marbella with prices on the pins, and Villa Sierra Blanca open with its photo.

Every buyer has a card.

Anders got his the moment he wrote: found you on Idealista, asked about two villas, looked after by Marta.

Anders Nilsson’s card: qualified buyer, Marta Sanz as agent, at the viewing stage, English, consent recorded, lead source Idealista, interested in Villa Los Naranjos and Villa Elviria Hills.

And the whole pipeline as a board.

New, qualified, viewing, offer: each buyer moves along as the conversation does.

Contacts as a board: New, Qualified and Viewing columns, each card with the buyer’s last message.

Listings and marketing

Your listings up to date, and every buyer told.

Listings inbox

Price changes arrive by email. Your listings update themselves.

  • Javier has owners and partner agencies write to the agency’s listings address.
  • Sofía, the AI, read their emails, lowered the price of the villa in Sierra Blanca and marked the finca in Estepona sold.
  • AH-1049 · Modern villa with infinity pool Price: €4,200,000 €3,950,000
  • AH-1085 · Stone finca with garden and pool Status: Available Sold

And Ingrid, who liked the villa, has her message ready in Marta’s Today.

Assistant

Ask about any home or any buyer. In the app, or in ChatGPT.

  • Marta asked “Show my viewings for next week as a table” and got all eight, with the one that didn’t confirm flagged.
  • Javier asks the same from his own AI on his laptop: which villas under €2M have a sea view, and who asked about them.
Sofía answers “Show my viewings for next week as a table.” with eight viewings, client, property and status.
Campaigns

Open house on Saturday. 71 buyers said “I’ll come”.

  • Elena invited 470 buyers on WhatsApp, with three buttons: I’ll come, Can’t make it, Stop.
  • Marta had the list for the door by Friday. Each of the 71 got the address the moment they tapped.
Results of “Open house · Sierra Blanca”: 470 sent, 318 read, 92 replied; I’ll come 71, Can’t make it 17, Stop 1; the invitation on a phone with its three buttons.
Email

The newsletter, ready on Friday. Paid by the email, not by the contact.

  • Sofía, the AI, proposed this week’s new listings for buyers looking in Marbella, in Alba Homes’ colours, with three subject lines.
  • Elena changed one photo and sent it to 3,200 buyers: €19 a month covers 5,000 emails.
The email editor: subject “6 new homes this week”, Write it for me, and the preview of Alba Homes’ “Just listed” email with six homes.

And the little things. Nobody asks for them in a demo. Everybody misses them after.

  • The dossier, in the chat

    A buyer asks for details and gets the home’s PDF with its photos, without anyone looking for it.

  • The buyer who went quiet

    Three days after a viewing with no word, a follow-up is waiting in Today.

  • Owners kept in the loop

    Every three weeks, the owner’s report of viewings and interest is drafted for the agent.

  • Every language

    Buyers are answered in theirs, voice notes arrive written out, and your team writes in its own.

  • Portal leads, on WhatsApp

    Idealista and Fotocasa emails become a buyer’s card and a first WhatsApp.

  • Agents’ own numbers stay theirs

    An agent can connect their own WhatsApp: only they see it, and the AI never writes there.

  • Viewings on the agent’s phone

    Each agent’s viewings in their iPhone, Google or Outlook calendar.

  • Where each buyer came from

    Idealista, your website or an Instagram ad, written on every card.

  • Stop means stop

    A buyer who writes stop, in any of seven languages, never gets another campaign.

€49 a month for five people. €99 for ten. Not per agent.

  • Keep your WhatsApp Business app The agency’s number keeps working on the office phone, and BlueMarlin syncs alongside it.
  • Start free, no card Try everything on our test number before you connect yours.
  • Meta’s prices, 0% markup Replies within 24 hours: 1,000 a month free per number, then €0.0166. A campaign message in Spain: €0.0585.

WhatsApp prices by country

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Questions agencies ask

Your next buyer writes tonight. Answer first.

Start free on our test number, or ask us to set it up with your own listings and your team.

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